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Types of Marketing Objectives

Marketing goals can be divided according to the time required to achieve them into:

  • strategic marketing goals  – related to the marketing strategy implemented, defined for the planned implementation date,
  • tactical marketing goals

  • – they concern the present time. They phone number database focus on current projects and short-term activities for individual services or products,
  • operational marketing objectives  – concern the development of the marketing program itself, collect information about the market situation, customer traffic and demand for goods.

The goal may also include introducing products to markets previously uninterested or ignored, advertising a product website, ways to improve a company’s finances, building brand recognition, coordinating processes that facilitate the promotion of a company’s services or products.

Marketing Goals – Examples

Here are some examples of maintain consistency and relevance marketing objectives:

  • acquiring a specific number of customers in a given time,
  • increase product sales by 10%,
  • rebranding – changing the target group,
  • building the company’s image
  • increase in demand and supply of goods,
  • increasing brand recognition.

Properly defined marketing goals

Will give the company a sense of purpose and at china numbers the same time define the path of its beneficial action. Goals allow us to consider what is most important for the brand and how we can achieve even better results. By precisely defining goals, we can state with great probability that the company will be successful when the implementation of the set goals goes according to plan.

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