Think about the client first – why does he need it? What worries him?
Use consumer research to create a clear, compelling headline that will grab attention.
Include a catchy CTA with an action verb that tells your audience exactly what you want them to do next. For example, “Learn more,” “Buy now,” etc. Urgency tactics or exclusive offers can increase conversions.
Personalize ads when possible. AI can help with this, backed by more reliable sources of information, such as web shopping analytics from your site or retail media networks and third-party consumer research.
Use quality data to make informed strategic decisions.
Pay attention to the specific needs of your customers, as they hr directors email lists will provide important clues about where personalized advertising may be particularly effective.
Overall, 15% of all consumers surveyed learn about new brands and products through personalized recommendations on websites.
Step 4: Focus on visuals
Whatever advertising format you choose, be creative and use different methods of communication make your call to action stand out.
Promotional images: Choose quality materials and visuals that match your branding and core messaging. Use carousels to engage viewers and break up long messages into manageable chunks for easy reading.
GIFs: One use is to add a personal touch to the “meme of the turkey data month,” but the format can do so much more. Changing frames is a powerful way to grab attention in busy feeds, so use GIFs to your advantage.
Video: Grab attention quickly with vibrant, engaging videos that autoplay in social media feeds. 53% of consumers say they’ve watched videos less than 10 minutes long in the last week.
3 Tips for Creating Creative Video Ads
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- Ensure the “sound is on”
Advertising that evokes unfamiliar auditory sensations works—look at the ASMR trend.
The first sound is the “hook” that stops people from scrolling. It’s just as important as the visuals. What feelings do you want your audience to feel?
Important: Popular songs and sounds cannot be used in paid advertising due to copyright, so record your own or use AI tools.
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- Use AI tools for automation
There are plenty of time-saving AI tools out there to help you with everything from script writing to video production.
But remember, video production still requires human involvement to ensure that the result meets the needs of the target audience and can resonate with them.
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- When in doubt, keep it simple.
Often the simplest concepts work best.
Challenge yourself to deliver the right message in an engaging way. Then analyze the results.