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SEO Specialist Salary Guide

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This article is a sweden telegram data
continuation of our SEO Salaries Guide

For SEO Specialists who are the only SEO individual in a team, their responsibilities include everything that an SEO Analyst does PLUS:

 

  • Executing tests and analyzing results
  • Managing full SEO project lifecycles
  • Implementing on-page SEO changes to site architecture, internal linking and existing content
  • Writing search-optimized content
  • Executing link building strategies including outreach, publisher relationship building
  • Working with other internal teams to drive SEO priorities in content creation and planning

Some SEO Specialists also manage other SEO people in the organization but may not have “Manager” in their job title. However, this is less common.

for digital agencies and organizations to effectively gauge the market rate for the SEO Specialist role. This article is also very useful for SEO Specialists wanting to benchmark their current salary or for aspiring SEO practitioners to learn more about expected salary ranges at the Specialist level.

SEO Specialist Salaries outside the United States

 

We’ve combined and the 10 keys to protecting your business
averaged multiple pay & salary benchmarking sources including CWJobsGlassdoorIIDEIndeedPayScaleSalaryExpert and ZipRecruiter to provide an indicative average annual salary and range for each of the following countries:

 

  • Australia: AU$81,939 per year ranging from AU$63,426 to AU$107,221
  • Brazil: R$83.688 per year ranging from R$61.265 to R$103.568
  • Canada: CA$60,484 per year ranging from CA$50,060 to CA$86,548
  • France: €47.867 per year ranging from €34.749 to €58.742
  • India: ₹6,19,634 per year ranging from ₹4L to ₹8L
  • Pakistan: Rs 1,266,050 per year ranging from Rs 930k to Rs 1.8m
  • Philippines: ₱345,858 per year ranging from ₱250k to ₱500k
  • Singapore: SG$66,200 per year ranging from SG$48,300 to SG$82,000
  • Spain: €32.500 per year ranging from €23.500 to €40.000
  • United Kingdom: £39,100 per year ranging from £28,400 to £50,000

How do you become an SEO Specialist?

As with most digital marketing skills, mobile list
SEO is typically learnt ‘on the job’ but there are many education and upskilling options in the form of short courses, SEO guides and even university subjects offered as part of Marketing & Communications degrees.

In addition, there are a few typical pathways for marketers to transition or step up into an SEO Specialist role:

The most typical entry point is from a more junior SEO role such as an SEO Analyst or Junior SEO Specialist. Staff churn in agencies can be high which presents great opportunities to move up roles when more senior staff leave the agency or move into other more senior roles themselves.

Another common entry point is from adjacent and related roles, in particular agency staff moving from account management / client service roles into practitioner roles. Note that this also goes the other way, practitioners moving into account management.

 

 

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