This article is a continuation of switzerland telegram data
our SEO Salaries Guide for digital agencies and organizations to effectively gauge the market rate for the SEO Manager role. This article is also very useful for SEO Managers wanting to benchmark their current salary or for aspiring SEO practitioners to learn more about expected salary ranges at the Manager level.
An SEO Manager role typically involves management of SEO duties but depending on the organization it can also involve execution of SEO duties and/or management of others in the SEO team. We’ll break down the typical list of responsibilities in two ways: firstly for SEO Managers who are the only person with an SEO role in the organization and then secondly for SEO Managers who manage an SEO team.
SEO Managers who are the only SEO role in the organization
These SEO Managers tend to 15 internal marketing strategies for you to put into practice
have a more diverse workload since they need to be able to do everything related to SEO. This may include any / all of the following:
- Auditing on-page SEO and making recommendations to improve performance
- Conducting keyword research (optimization and identification of new opportunities)
- Analyzing metrics and SEO performance in Google Analytics, Google Search Console and other SEO tools
- Researching and developing link building strategies
- Running outreach and link building initiatives
- Evaluating search results and search performance across the major search channels
- Performing competitor analysis to identify content gaps and areas for improvement in website structure & design
SEO Managers who manage an SEO team
These SEO Managers mobile list generally have less hands-on execution duties and might be more client-facing (ie: running WIP meetings with clients or management), presenting SEO strategy, etc. However, this is not always the case. Some SEO Managers are highly executional and at the same time, lead a team of others. This means, for some SEO Managers, their role encompasses all the responsibilities above as well as any / all of the following:
- Managing the SEO team, including hiring, 1-on-1’s and performance reviews
- Defining the overall strategic direction of SEO in the agency
- Managing budgets, timelines, team capacity and team productivity
- Reporting to senior management about team performance
- Managing client relationships, WIP meetings and quarterly/monthly reviews
- Defining and writing processes, SOPs and agency briefs
- Implementing software, workflow and team collaboration tools