This is because with this level of integration, it is possible to have a macro view of all the company’s processes, with the aim of facilitating more assertive decision-making, operating with much more efficiency and quality.
After all, B2B businesses depend on a robust logistics sector to ensure that demand is met in accordance with agreed contracts and specifications, avoiding potential failures that could impact the relationship with the customer.
Logistics challenges in B2B e-commerce
In B2B e-commerce, the logistical special database challenges are even greater than in direct-to-consumer retail, as the volume of orders tends to be higher, delivery times are stricter and the coordination of stocks and transport must be precise.
B2B operations also involve multiple points of contact. Which makes communication and transparency of information essential for success. Therefore, efficient logistics requires technology that allows connection and integration between the various platforms involved, such as ERP, CRM and freight management systems.
Types of platform integration
TMS
The Transportation Management System (TMS) is a transport management system, and can also be enabled to be part of the integration set up specific events of platforms for logistics optimization.
It helps manage details related to the delivery service, planning routes, auditing, verifying and also monitoring carriers.
In other words, the TMS promotes the improvement of the delivery service. The optimization of routes, cost control, delivery flexibility and support in decision-making.
Enterprise Resource Planning (ERP) is software
That integrates and automates a business’s data. Its entire structure is designed to simplify a company’s processes.
For e-commerce, for example, the ERP takes belgium numbers care of inventory control, issuing invoices and labels, deadlines, finances, product registration. Allows integration with marketplaces and logistics companies, among several other features.
Furthermore, through the clarity of information that the software provides, it is possible to have more data that will help in the assertiveness of the decisions made, saving time and money.
Customer Relationship Management (CRM) is a system
That stores all the data collected from each potential or current consumer, and can also be part of the integration of platforms in logistics.
In it, all contact actions with the company are documented, in order to compose statistics, metrics and strategies.
In this way, it also promotes closer relationships with the buyer. Optimization of time, anticipation of demands, insights and recommendations, capture of emails, and facilitates access to collected data.
Benefits of platform integration
Real-time visibility
Through platform integration, it is possible to access real-time data on inventory, product location and delivery status.
This allows for better decision-making, and also a faster response to potential logistical problems.
With real-time visibility, e-commerce can anticipate problems, such as product shortages or delays. And act proactively to resolve them.
Stock and storage optimization
With integration comes greater ease in synchronizing data between inventory management and order systems. Helping to reduce excess or shortages of products.
This precise control contributes to more efficient warehouse management and avoids waste. Enabling the creation of a more flexible supply chain, where resources are allocated dynamically, according to demand.