Since the beginning, basically what a brand wants from the market is its acceptance. Over the years, with the maturation of consumer relations and the digital transformation we are going through, achieving this goal has become increasingly challenging.
Consumers have been changing their purchasing behavior for years, evolving towards increasingly more discerning and demanding decisions, which meet not only the need for consumption itself, but also their personal satisfaction and social responsibility.
They have increasingly valued themselves
Semanding to be heard and seeking affinities that go far beyond the practical experience of purchasing. The idea that we are what we whatsapp number list has gained strength and has started to directly impact brand management.
Today, brands are considered representatives of their consumers and people are living, thinking, pulsating, multiple, emotional, connected, social beings and have several other characteristics that make them complex and interesting.
How can we reach this audience and meet this new expectation of increasingly special consumer experiences? To do this, it is important to know some basic concepts about the evolution of marketing. The chronology presented by Philip Kotler points out essential situations and trends for business over time:
The first great era of marketing, or Marketing 1.0
Emerged shortly after the industrial revolution and stands out for being the era of products, when it was customers who office 365: which license should you choose for your company to adapt to them. It is still the model most used by most companies, in which the pursuit of profit is the goal through the offering of a good quality product or service.
Marketing 2.0 originated with the increase
In market competitiveness and competition, causing companies to care more about their customers. More than just serving customers, it is now essential to know the public better in order to satisfy them, so that they choose a certain brand over another.
In Marketing 3.0, Kotler highlights the usa b2b list of companies with three aspects: products, services and value, with the focus on the latter placing the consumer as a human being. Strategies then begin to contextualize the role of consumption in the society in which they live, raising concerns regarding people and the world in which they live.
PERSONIFICATION in marketing is the strategy that gives a face or personality to the brand’s values. When we think of Apple, we think of Steve Jobs. Lu from Magazine Luiza is a great example of a national success story. These brands personify their personality and values through these people, real or not.