As SEOs, we want to be part of the initial product specifications. there, we want to make sure the company holds these kinds of meetings to confirm that the specs are optimized for our needs as much as possible.
Additionally, since SEOs’ needs aren’t always clear to others, this meeting can give us the opportunity to explain and justify why we need to do something a certain way. brother cell phone list Being prepared with proven data and examples is very helpful when trying to convince other departments, management, or clients to adapt to our vision and direction.
Ongoing work
A significant portion of our daily lives is spent on “ongoing tasks.” The fact that they don’t change often doesn’t make them any less important. Since these tasks are very time-consuming, I recommend creating special blocks of time for them. Here’s how we handle one of them:
Ranking tracking
If you are tracking hundreds or thousands of keywords, lead nurturing programs you need to find software that will give you the best overview in the shortest amount of time. You can’t afford to check them one by one, nor miss big changes in rankings.
At Investing.com, we run 21 local editions, each with its own keyword list. It doesn’t take an hour or two to analyze 20+ sites in detail. The work is divided by importance and shared among team members. The stand-up meeting is an opportunity to update everyone on any important changes.
And if there is an algorithm update? First we check our ranking system, and immediately we know if we have been affected.
Often, something only happens to one section, so we find list need to list our keywords according to our section. We run a list for each. Two examples are news-related keywords and currency names. When there is a change in the ranking of one section, this helps us find the cause only in that specific area of the site.
Agile and SEO are about adaptation.
Being agile means, above all, being able to adapt quickly. Agile is not just a method; it is a way of thinking about and enabling work.
Since our company implemented Agile methodology, we have seen a clear improvement in the way the department works together and the way people within the SEO team work with each other. We respond faster and deliver better results.