As of March 2022, saudi arabia telegram data
Clutch.co says there are 26,000 digital agencies that offer SEO services, out of a total 39,000 agencies globally. If we look at just the top 5 markets with the highest number of digital agencies, we can see that their average is a little higher (68%):
- 67% of US digital agencies offer SEO Services (10,650 agencies)
- 73% of UK digital agencies offer SEO Services (3,266 agencies)
- 64% of Indian digital agencies offer SEO Services (2,086 agencies)
- 64% of Canadian digital agencies offer SEO Services (942 agencies)
- 72% of Australian digital agencies offer SEO Services (690 agencies)
These numbers tell us that SEO services are a core service offering of digital agencies around the world. If you don’t currently offer SEO services, now is the time to take part in this rapidly growing industry, now worth over $80B.
SEO performance correlates to business outcomes
The great thing about SEO the importance of backups in business central
is that the majority of things you do have a direct impact on a website’s ability to rank in Google search results. Higher search positions equate to more clicks. Higher traffic equates to more opportunities for conversion. This is the great thing about SEO.
Most clients want to see ROI (Return on Investment) from their marketing spend which makes SEO services ideal to help prove ROI to your client. Creating business value for your clients also helps transition you from a mere ‘service provider’ to a trusted advisor.
Capacity planning (traditionally the job of a Traffic Manager in an ad agency) is the process of estimating head hours require by each member across agency teams to fulfill the client project to the highest standard of quality. Every project has units of work/milestones, potentially broken down into tasks. When looking at digital agency services, different disciplines demand different hours (ie: capacity).
SEO services make more sense as retainer work
Agencies thrive on retainer work mobile list (ie: monthly fixed-fee services). There has been much discussion in the industry about the decline of retainer work. And a preference of project work by clients. Despite this, agency advisor Andy Brown said in an opinion piece that “agency retainers are definitely not dead”.
Andy’s point is important. Focusing on clients that can support retain work or evolve into retain work is key. SEO lends itself very well to retain work. It connects to tangible business value as mention in point #1 but not only that, SEO requires constant effort.
SEO is never ‘done’. New content must be publish continually, keywords research, competitors audit, backlinks built. Optimizations make – the work is ongoing. Attracting clients that understand this and value the results that these services yield will set your agency up for rapid growth.