The strategic target audience can be defin as a group of people to. Whom your company should focus on promoting its products or services.
This audience is typically group and organiz bas on common characteristics.
The target audience is the portion of the population that is interest in what you offer. That will buy your products/services and generate a large part of the profits.
2. Why is defining the target audience important?
We ne to start by saying that having a defin target c level contact list audience does not mean that you will stop selling to people who are not in this audience.
Without a target audience, campaigns, products and all company communications lack focus and end up not generating the expect results. These are “for everyone” campaigns.
The importance of the strategic target audience arises to solve this problem.
With it, you will have a group of people to whom you will direct your communication and thus you will obtain results.
By defining your target audience
You will be able to direct your marketing and sales efforts more efficiently and clearly towards where your company should go next.
With your strategic target audience defin, you also an example of such a situation could have a better understanding of what your audience expects from your company. This way, you can create a close relationship between the customer and the brand.
Companies like Netflix and Nubank are examples of how a close relationship with the customer can transform people into loyal customers of the brand.
It is worth noting that companies may have more than one target audience, but these audiences must be organiz and treat differently.
For example, the same company that sells dog food can also sell b2c fax cat food, but for it to be successful it must understand that the target audience of dog owners is different from that of cat owners.
In this case, the company nes to define the target audience for each type of product so that it can please each audience individually.
3. What to take into account when defining the target audience?
The more information your strategic target audience has, the better your communication will be.
Men, between 25 and 35 years old, with a higher ucation degree, class B with an income between R$4,000 and R$6,000, practice cycling as an amateur sport because they enjoy the feeling of competition and also use it as a means of keeping fit.
With this strategic target audience in mind, the store will be able to communicate much more effectively with its customers.
This also does not mean that the store will stop selling to other audiences, such as women and children, but these audiences may come to the store without being the target of the communication.