Whether you’re optimizing an old ad or testing a new idea on a budget, there’s a 5-step strategy you can follow to help your campaigns reach their goals without sacrificing quality.
Step 1: Research, research, research
Your research should include:
Audience research: Identifying consumer needs, preferences, and pain points. This will help you create ads that resonate—an emotional connection is key.
Competitive Analysis: Look for advertising inspiration software managers email lists across a variety of industries to see what’s gaining popularity. Whether it’s B2B or B2C, we’re all selling to people.
Analyze trends across advertising platforms: Evaluate which viral formats you could use across different advertising platforms. Relevant and reactive content often works well.
Performance Analysis: Compare the results of previous product database and sales estimator advertising campaigns with your goals, key performance indicators, and any tests you’ve conducted to determine what’s working and what’s not. This knowledge will help you create more effective advertising.
Important: the more time you devote to analytics, the better quality turkey data you do it, the easier it will be to create an offer for the target audience and prepare a successful advertising campaign.
Step 2: Use the 80/20 rule
Sometimes you just don’t have the time to come up with completely new advertising ideas. And that’s okay, because starting from scratch every time can be risky.
80% of your efforts can be spent repurposing ads that work, using viral formats and past learnings to optimize existing ads and grow revenue at scale.
With a set of high-performing ads that are likely to produce results, you can devote the remaining 20% to testing new ideas.
Assemble a creative team to hold regular brainstorming sessions, clearly defining goals and sharing strategic ideas in advance.
Examples for inspiration:
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- Video clip from Asana company.
Source
One of the shortest and clearest B2B ads, according to GWI experts. Demonstrates the capabilities of advertising tools and ends with a clear call to action. Simply put, it works.
- GWI’s social media is a great place to experiment, and this ad has generated a lot of engagement and even debate. Ask provocative questions if you dare.