SEO Salaries are turkey telegram data a hot topic. In fact it’s fair to say that most digital agency salaries are a hot topic!
But salary transparency in agencies is chronically bad. Transparency is not like an on/off switch either. It can be incrementally increased or improved. For example, introducing greater visibility of pay reviews, salary increase roadmaps and average departmental/location salaries. Agencies remain quite traditional when it comes to secrecy around pay.
Thankfully there is better visibility recently to help us find the average SEO marketing salary. According to US research from PayScale, pay (or lack thereof) is still the #1 reason why workers quit their jobs. In reality, pay alone is seldomly the only reason. There are usually several factors responsible, but it’s still significant that a quarter of all people planning to quit their current role cite pay as the #1 reason.
Factors affecting SEO salaries
There are some pretty love brand is the status your brand wants, you can bet on it
big caveats to keep in mind though when analyzing SEO salaries:
Where you are located in the world (country and city) plays a big role in influencing the ‘market rate’ for local SEO salaries and could be the biggest determining factor of what SEO professionals earn.
There is some evidence to suggest that SEO salaries are higher on the client side than the agency side. For client side practitioners, factors such as company size, industry and maturity of the SEO function will play a big role in determining pay. On the agency side, size of agency is less of a determining factor – it’s more about the direct requirement for SEO services from clients or potential clients.
Of course the more experienced someone is, the higher the salary they can demand. Regardless of job title; years of experience + compelling case studies all contribute to a higher than average SEO salary.
What does an SEO Analyst do?
SEO Analysts, also known as mobile list SEO Strategists, are responsible for the research, planning, reporting and optimization of an SEO project. In an agency environment, this individual may exist either within the Planning/Strategy team or the Digital team.
In any given project, many SEO tasks are usually run in parallel, so it is usually up to the SEO Analyst to measure everything and determine what worked well, what didn’t work well and what should be adjusted/optimized for future activity.
Primary responsibilities:
- Auditing on-page SEO and making recommendations to improve performance
- Conducting keyword research (optimization and identification of new opportunities)
- Analyzing metrics and SEO performance in Google Analytics, Google Search Console and other SEO tools
- Researching and developing link building strategies
- Evaluating search results and search performance across the major search channels