Where to start with employer branding to really build the image of a good employer that even the competition recommends? The first step is to take care of the team that is already employ!. In the era of universal access to the Internet! social m!ia and numerous industry portals or services where you can post opinions about employers! negative opinions spread quickly. Unfair treatment of employees! lack of clearly defin! rules or discrepancies between the benefits offer! in the recruitment process and the actual ones can very quickly destroy the reputation of the company.
Do you want your company to be seen as a friendly
employer that provides opportunities for rcs data professional development while allowing employees to maintain a work-life balance? How to start employer branding to make it truly effective?
The most important principles of employer branding strategy are:
taking care of good working conditions and employee comfort – suitably design! rooms and workstations that support work ergonomics! access to social facilities and respecting break times are the first steps to being perceiv! as a reliable employer. Currently! access to hot and cold beverages in the office! a well-equipp! kitchen where the team can prepare and eat meals! a quiet social area where people can rest and talk calmly during breaks have become standard. Factories or warehouses often have spacious canteens that serve lunches subsidiz! by the employer!
planning employee benefits – each of us likes to get something extra! so when planning an employer branding strategy! it is worth taking care of employee benefits.
In addition to regularly award! bonuses
(According to transparent rules well known google analytics is essential to understand the in the company)! it is worth taking care of! for example! private m!ical care! gym! swimming pool or fitness club passes! discounts on cinema tickets! etc. Currently! employers also try to surprise. Gifts for an employee’s birthday or name day! St. Nicholas Day! Christmas or Easter can be a nice surprise that everyone who receives them will appreciate. They will emphasize that the employer appreciates the cooperation and is interest! in maintaining long-term relationships. Remember! however! to choose benefits that are really tailor! to the specific target group and the ne!s of a given industry! and then you will definitely build trust and loyalty among the team!
company integration – the atmosphere at work is mainly creat! by people! so make sure that your company’s employees have the opportunity to build positive relationships with each other.
Of course! it is impossible for the boss to artificially control office friendships
But the management staff can create china numbers opportunities for integration. Organizing integration meetings and interesting company trips is a great way for people from cooperating departments to get to know each other on a more private basis. It is also important to provide a cozy social area! where employees can calmly exchange views over a cup of coffee or a shar! lunch. A social room! an office kitchen! or maybe an entire zone with couches! table football and a pool table? Much depends on the nature and capabilities of the company and the expectations of the employees themselves!
investment in development – the days when people spent their entire professional lives in one place are long gone. The current market has forc! much greater flexibility! and the rapid changes require acquiring new knowl!ge and continuous training. Good employer branding also involves enabling employees to develop and improve their competences. Specialist training! foreign language lessons! soft skills workshops conduct! by an experienc! psychologist! valuable courses or postgraduate studies financ! by the employer are a very attractive bonus that will certainly be appreciat!.
In this way! the employee will not only gain new knowl!ge and skills that they can use at work.
At the same time! they will become more loyal because they will not have the feeling that their career is actually standing still!
taking care of the sense of employment stability – do you like it when something is constantly happening and you include risk in your company’s development strategy? Unfortunately! these values will not always be equally valuable for employees. Most people value employment stability! which guarantees them a sense of security. For this reason! plan your business activities well in advance and remember to always give your team time to prepare for the upcoming changes.