How to Create Successful Advertising Without Sacrificing Quality
Whether you’re optimizing an old ad or testing a new idea on a budget, there’s a 5-step strategy you can […]
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Life Hacks for Marketers
Automate work where possible. Save time with AI-powered research tools or invest in software and services that help you achieve your
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Awareness or Top of Funnel
TV advertising still resonates with most viewers, and social media advertising is suitable for reaching Generation Z. With a quarter
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Sports broadcasts as an advertising tool
Live sports streaming is on the rise right now, and related advertising activities can become another tool for attracting attention.
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How to return a buyer
Prevention is always better than cure. Therefore, it is worth starting the return while the buyer is still on the
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Equally important is overall user experience.
Return policies. They must be fair, clear and unambiguous. Image from the author’s archive Payment methods. It is better when there
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Calculating Potential Losses from Abandoned Carts
To convert percentages into lost money, let’s calculate the cost of abandoned carts for a large online electronics store. Let’s
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Why Track Cart Abandonment Rate
To increase sales by 15-30% – this is the obvious answer. But not only. Growing profits without scaling infrastructure. If
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How to Sell Items from Abandoned Shopping Carts
Abandoned carts cost online stores millions of rubles in lost revenue. Why do customers not make it to the purchase?
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Setting up advertising campaigns
Advertising campaigns remain one of the most effective and fastest ways to attract leads in the B2B segment. However, their
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High cost of error
Mistakes in B2B sales are costly, as every missed deal not only means wasted resources and lost potential revenue, but
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How to build digital sales in B2B from scratch and in 3 steps
How to build digital sales in B2B from scratch and in 3 steps The world of B2B sales is changing