The process buyers go through varies by industry and product, meaning no two buyer journeys a
re the same. For example, a municipality looking to build a new police station might go through a buyer journey […]
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How to Choose a Digital Marketing Agency
There are many options for digital marketing agencies. But how do you choose the one that will deliver the best
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B2B e-com trends in 2025
Elena Goncharova, head of the Development unit at Completo , spoke about customer experience (CX) and personalization, how B2B e-commerce platforms
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Adaptability as a guarantee of getting consumer attention
So, we have recorded the trends, discussed the basics and focused your attention on the importance of automation. How can
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Essential stages of the sales funnel: from customer acquisition to customer retention
In 2025, areas such as automation, personalization, and data will become essential components of any effective sales funnel. By the
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Multichannel approach in CRM marketing
CRM systems support interaction via email, instant messengers, social networks, push and SMS. In B2B, for example, they can be
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How Not to Lose a Client at Every Stage
Elena Kardapoltseva, project manager of the CRM and Integrations unit at Completo , spoke about how companies can retain and attract
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Why emails can end up in spam
If you see that your email open rates have dropped, this may indicate problems with your technical settings or that
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Planning and preparing for the launch of the mailing list
Planning means thinking about strategy and preparing content in advance to ensure effective communication. And in the case of New Year’s
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secrets of successful email newsletters
In anticipation of the New Year holidays, it is important to pay attention to creating email newsletters that will not
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MTS Marketer PRO as an improved version of MTS Marketer
A tool that allows you to use the MTS database for targeting. MTS Marketer also has built-in CRM and analytics, and
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Workforce instability and talent retention
There is currently a shortage of personnel in manufacturing and complex markets to solve business problems. Personnel instability and turnover