The process I mentioned above is a bit vague in terms of purpose. The lines between SEO and PR are increasingly blurred as online and offline marketing become more and more integrated. For example, take this post: Am I doing SEO or PR for my agency (when the first and foremost goal is to help readers) ? The answer: Yes .
SEO اور برانڈ کی تعمیر کے بارے میں جیسن ایسڈاری کی ایک Moz پوسٹ میں ، میں نے مندرجہ ذیل کے ساتھ تبصرہ کیا:Say, 10 years ago, “SEOs”
Were focused on the technical stuff:
keyword research, sitemaps, site rankings, site speed, backlinks, and so on. Then, as Google got smarter and the industry became more and more mature, “SEOs” woke up one whatsapp number list day and realized that online marketers needed to think, you know, like marketers. Now, I think digital marketers are trying to learn as much as possible about traditional marketing because, in the end, all marketing کے بارے میں ہےpeople — not machines and algorithms. F&*# پوزیشننگ اسٹیٹمنٹ کیا ہے؟ پچ کیا ہے؟ کاش “SEOs” نے شروع سے ہی ایسا کیا ہوتا۔
Of course, the same thing has been
A happening in the traditional marketing world in reverse. Traditional marketers have typically focused on these kinds of things: messaging documents, media lists, promotional campaigns, the 4 Ps, and SWOT analysis. Then, as more human activity moved to the internet, they too woke up one day to find an anarchic set of communication channels operating under different rules. 10 ways to grow your construction business Now, on the other hand, I realize that traditional marketers are trying to learn as much as possible about SEO and digital marketing. f&^% What is a rel=canonical tag? What is Google+ authorship? I wish traditional marketers had done this from the beginning.
In fact, such a separation between SEO and PR is rapidly disappearing. Here is a simplified version of the marketing and communications process I outlined at the beginning:
Traditional marketers and communications
Aprofessionals have used this process for decades, and almost everything SEO does can fit into one of these categories. A message can appear in a newspaper article or blog post. Content can be a sales brochure or an e-book. A channel can be television or Facebook. A lot of technical and on-page SEO is just good web development. The most effective type of off-page SEO is simply PR and advertising. Public relations executives, as I ’ve written elsewhere , can also learn to use analytics as another way to gauge results.
It all goes back to this tweet from
Rand, which I reference in almost every offline find list conversation I have with the marketing community:
SEO as an entity (pardon the pun) is itself rapidly dying. The more SEO is involved, the more the umbrella term becomes useless in any meaningful context. For this reason, it is crucial that digital marketers learn as much as possible about traditional marketing and PR.
So, in the end, how does one integrate public relations and SEO? Just اچھا کر کےmarketing .
Want more? Don’t forget to check out Mozener — I’d love to hear your thoughts in the comments below!