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SEO Reporting Dashboards: Key Metrics for SEO Success (+ Free Template)

Search engine optimization russia telegram data
forms the basis of many digital marketing campaigns. Additionally, SEO is one of the most significant contributors to increasing organic traffic and targeted leads.

But creating a successful SEO campaign is about more than just deciding which keywords to target. As time passes, marketers need to be able to track and report on multiple SEO metrics to management and clients.

This is where SEO reporting dashboards come in handy.

Simply put, an SEO reporting dashboard is a tool that agencies and businesses can use to track and showcase the performance of their SEO campaigns.

Some of the metrics that an SEO reporting dashboard tracks include organic traffic, conversions, time spent on site, backlinks, and more.

An SEO report dashboard consolidates all of the SEO data from various places (e.g. Google Analytics, Google Search Console, Ahrefs, SEMrush, GMB, etc.) and organizes the information in an easy-to-access central location.

Why is it Important to Use SEO Reporting Dashboards?

 

SEO reporting dashboards manufacturing or assembly the answer
are useful because they give website owners insights into how they are performing in the SERPs. They can also serve as a warning that an important SEO metric needs to be attended to.

For example, if an SEO agency notices that a website’s top-performing blog article is losing search rankings, then they can try to figure out the reason(s) for the loss in rankings.

Another reason why it’s important to use an SEO report dashboard is that it enables marketing teams to present their progress to the upper management team and/or clients.

Now you may be wondering, “an SEO reporting dashboard sounds just like an SEO report?

And yes, both a dashboard and an SEO report essentially convey the same information, but there is a subtle difference between the two.

An SEO report is usually more complex and lengthy in nature, whereas an SEO reporting dashboard only gives a brief, live overview of certain key metrics.

Key Sections of SEO Reporting Dashboards

 

Now that you have a mobile list better understanding of what an SEO reporting dashboard is and why you should make use of one, let’s discuss some of the key sections that all SEO marketing dashboards should have.

It’s important to remember that each business is unique and therefore requires different SEO metrics to be included in an SEO report dashboard.

For instance, a large national eCommerce company will be more interested in the number of organic conversions on its website, whereas a local brick-and-mortar store will be more interested in its rankings in local search results.

The first important section of an SEO reporting dashboard is the organic traffic metric. Increasing organic traffic is probably one of the main goals of any search engine optimization strategy.

By being able to show if organic traffic is increasing or decreasing, an agency can ensure clients that their investment in SEO is paying off.

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