Have you ever tried to criticize Melissa products to a “Melisseira”? Or told an Apple fan that you prefer your Android? If your answer was yes, you already understand what a Love Brand is and what it represents.
Gone are the days when a brand’s main objective was to sell
Sell and sell. Today, it wants to win fans, be defended, loved and be present in people’s lives in a way that goes beyond telegram number list consumer relations.
Digital marketing has fostered the growth of this type of feeling by establishing more direct and affective communication with brands, products and services, which are now present in our daily lives and we often don’t even realize that they have become part of our own personality.
Love Brand is a love story Built with transparency
Trust, affinity, reciprocity and admiration. And people in love choose and defend with their heart, claw, nails and teeth, the object of their love.
To become a Love Brand, you need to start with excellent branding work, that is, develop marketing strategies focused on the ai revolution management to define the image and positioning before consumers.
However, to win the genuine love of these customers, you need to go further and make them identify with your values, feel intimate and deeply connected. But how do you do this?
HAVE A WELL-DEFINED BRAND PERSONALITY
As we have already said, it all starts with branding. By defining a mission, vision and values to guide strategies, it becomes possible to usa b2b list the brand, which is how the consumer will perceive and identify with it.
ASSUME YOUR SOCIAL RESPONSIBILITY
Taking responsibility means being present and engaged every month of the year, not just during Christmas donations. Consumers expect a genuine commitment from the brand, in its essence and behavior. Brands become socially responsible when they embrace diversity and protect the environment, for example.
EXPLORE NOSTALGIA MARKETING
Reminding people of good times is a very effective way to touch their hearts.
DEVELOP AN ASPIRATIONAL LIFESTYLE
Brands attract identification by creating a lifestyle capable of attracting, arousing interest and connecting people to their way of seeing and living the world.
CREATE A MEMORABLE CUSTOMER EXPERIENCE
To be remembered, the brand needs to create excellent and innovative experiences at all points of contact and not just when using the product or service.