Especially at the beginning of Facebook, people thought about using a personal profile to have contact with customers, but Facebook soon realized this and began to punish companies that used the platform in this way.
On Facebook, profiles are used by people and pages are country wise email marketing list used by businesses. Businesses that still use a profile for commercial purposes can migrate from a profile to a page through a link provided by the platform.
The first step to improving your Facebook Page is to make sure you’re using a Page. It may seem obvious, but many businesses still use profiles to interact with customers.
Categorize your page
Once you have converted or created a new page, the take care of first impressions second step to improving your Facebook page is to choose a category for your page. The category of your page will be very important in making it easier for your customers to find your business.
You will probably fit into the business or brand category. After that, add up to 3 categories or subcategories.
Contact information
To improve your Facebook page and also your conversions, use your page to make it easier for your audience to communicate with your business.
Include your email address so people can contact you by email, your phone number so people can call you, your website so they can learn more about your company, etc.
Present products and services
Take advantage of the large space on your Facebook page to showcase your products and services. To improve your Facebook page, you need to know how to make the most of your space.
Make posts, use stories, create ads, etc. Facebook is a great b2c fax place for you to showcase the best you have to offer to your customers.
You can also define your line of business so that your company can be found easily.
Use the services tab
On Facebook, you can activate a special tab called services. Through this tab, you can improve your Facebook page by adding an image, a title and description, as well as being able to set a time and a price for the service.
To enable the services tab, go to your page, click on settings and then click on templates and tabs . Now click on add a tab and select the services tab .
Provide company opening hours
Something interesting for businesses that will improve their Facebook page is to display their opening hours.
On Facebook, you can set your working hours day by day, which allows you to set different possible times for each day of the week.