It’s important to remind customers that you exist and find creative ways to show your whatsapp number list presence without being intrusive. But within these reminders, it’s important to always include a CTA .
Even if you find the formula for a spectacular email, it won’t be much use if your consumers don’t know what action to take once they’ve read it. To facilitate their purchasing process, you should include a link or button at the end of the email that directs the user to complete the desired action.
Before deciding which CTA to include, it’s important to define the objective of your marketing how to automate your lead nurturing process? campaign, whether you want to focus on selling directly on your website, increasing your social media following, or conducting research through a survey. Your action should be clear, simple, and allow the user to complete it immediately.
Measure your performance
Finally, you should measure the effectiveness of your email marketing campaign. That is, evaluate whether it’s working and learn from your mistakes and successes. The two most important metrics are the open rate and conversion rate . This will help book your list you determine the number of recipients who opened your email and interacted with the content.
The best way to improve your campaigns is through A/B testing . There’s no secret formula for creating good emails, so you can create different versions and send them at different times, with varied text and different titles.
Performing these tests will help you determine the ideal model for your company, the one with the highest level of customer acceptance and the one that gives you the best sales results.
It’s time to implement your campaigns!
With all the tips we’ve given you today, you probably already have an idea of how to start your email marketing strategy. Start putting them into practice today and let us know how it goes.