Although there’s a common misconception that email marketing is a thing of the past, it’s actually an asia mobile number list excellent tool for increasing your company’s sales and contributing to your presence in the digital world.
This marketing technique is considered one of the most profitable and efficient in existence, and is the most effective channel in terms of ROI . Thanks to its high distribution volume and low investment, emails are extremely powerful. But as a advanced personalization for targeted campaigns wise man once said… With great power comes great responsibility.
So today we’ll teach you how to use email marketing correctly and avoid the risk of falling into the spam category or getting lost in an ocean of emails in your client’s inbox.
Why is email marketing necessary for your business?
We know that all companies fight for user attention and pursue the same goal: sales. But what makes an email captivate customers and stand out from the rest? It’s simple: it’s the level of creativity, innovation, and personalization employed.
These three features will help you scale your ecommerce sales and build customer loyalty . But before you can book your list build customer loyalty, you must build and strengthen your relationship with both current and potential customers.
Email is very direct and allows for a 1:1 conversation with the user, and the content is highly customizable and segmentable according to the intended audience.
Another reason we recommend using email marketing is its ability to gather data from your site visitors , reach them, and keep them interested enough to make a purchase. Email helps us convert leads into customers and successfully navigate the entire sales funnel .
Types of email marketing
If you’re unsure of what you can use email marketing for , here are three basic types of emails you can send to acquire and retain customers.
- Welcome Email
When a new customer starts using one of your products or services, the best way to welcome them is with a welcome email. Make your customer feel like they’re part of a community. You can also include a brief overview of the company and/or your popular products, as well as your social media profiles.
- Promotional email
These types of emails aim to promote a deal, offer discounts, announce a new product or service, or otherwise incentivize the customer to take action. For this format, it’s ideal to include multimedia content to make the offer clearer and grab the user’s attention.
- Newsletter
If your company has a blog or informational content platform, you can share it through this type of email, which uses a longer, more comprehensive text format. Remember not to focus it on your product or brand, but rather on content relevant to your consumer that helps them solve a problem.
Tips for creating a successful email marketing strategy
Take care of first impressions
The person receiving an email will notice two main aspects upon receiving it: