There is no quick formula you can use to start determining the right lead score for your customers.
Of course, you’ll use the methods you’ve implemented to assign your prospects points, attributes, or a score for each action they take while they’re in the sales funnel. The more conversion-motivated a feature they responded to is, the more points you’ll give that lead.
The first important step to calculate
the correct lead score is to understand the features you have implemented in your sales funnel and the most effective ones. These will be the ones that will help a lead get more points!
When trying to determine the correct lead score, you will start country wise email marketing list by understanding the minimum and maximum score to give a lead. It is usually between 1 and 100.
The points you award to your contacts can be cumulative due to certain actions taken. Some examples include:
- Filled out a form on your website landing page (20 points). so you can consider it a highly conversion-driven feature. When a lead leaves their details, it means they are happy to be contacted by your company.
- Engagement with your newsletter (15 points) – This is another high score. It means that interest in your lead is sustained over time and their engagement with your company is increasing.
- Active Engagement Social Media (5 to 10 points, depending platform integration for logistics optimization in b2b e-commerce on the action taken). A customer who follows your page or account might get 5 points because of their initial interest. However, if you notice that they continue to engage with your posts or through direct messages, you can increase this score to 10.
- Website or blog visits (5 points). Many potential customers may click on your blog or website, especially with an effective marketing strategy. However, not all of them will maintain that interest or leave their details. So, just one you access visit or view could be worth around 5 points.
Of course, there are many other actions
a lead might take while in the sales funnel. This mostly depends italy numbers on how your marketing team has created that sales funnel and what they expect a lead to do while they are there. They might open an email, respond to a call to action, or leave their details.
Once you have assigned a point for each action
you can start tracking the lead’s actions through dedicated software. Now you can easily add up the points for each action. The last step is to organize the leads based on the number of points they have received due to their actions.