The role of In other words, it indicates that there is something wrong with the user experience. Some of the reasons include very high extra fees, the requirement to create an account on the website, the lack of confidence in entering card details and the complexity of the checkout process.
Furthermore, data indicates that up to 75% of users judge the credibility of an online store based on its visual experience and navigation. And a website that takes more than three seconds to load can lose almost half of its visitors.
Role of UX in e-commerce conversions
It can be said that 100% of people like and want to be well received and served when they visit a physical store, right?
It is a fact that customers value phone number library commercial environments where they can move around without obstacles and easily find what they want.
In other words, if they have a good experience with a certain company, they naturally tend to buy from there, come back again, and even recommend it to people close to them.
Why invest in UX Design?
Here are some numbers that show the importance of investing in UX Design in e-commerce:
- A 400% increase in lead conversion rate is what good UX Design can generate on e-commerce platforms (Forrester cited by Intechnic);
- 70% of consumers abandon online advanced protection against impersonation purchases due to poor user experience (Capgemini cited by Intechnic);
- 90% savings in expenses is what MacAfee achieved after starting to do usability testing to learn about consumer needs (Esteban Kolsky quoted by Intechnic);
- 94% of the factors that affect a user’s first impression are related to design (Experience Dynamics cited by Intechnic);
- Once properly implemented, it generates medium and long-term savings for the company, in addition to improving the brand’s reputation and credibility.
UX also influences the first impression people have of e-commerce, increases lead conversion, reduces purchase abandonments and generates greater sales conversion.
UX elements that influence conversion
Responsive design
With the increase in purchases made via mobile devices, a responsive website, which adapts its layout and functionality to different screen sizes, is essential.
This ensures the experience is consistent belgium numbers and optimized regardless of device, which expands reach and prevents lost sales.
Ease of navigation
Simple menus, efficient filters and an organized layout make navigation easier, as users don’t want to waste time looking for where to click or exploring countless categories.
An intuitive navigation system helps keep the customer on the site, increasing the time spent and, consequently, the likelihood of conversion.
Checkout simplification
The checkout phase needs to be as simplified as possible, as each additional step in the purchasing process increases the risk of cart abandonment.
An efficient checkout asks for the minimum amount of information necessary, offers multiple payment options, and allows for automatic data filling when possible.