This is Alena Alimkina, Director of Marketing Communications at Completo.
It’s time to discuss the most important business and digital news by the beginning of 2025.
Enjoy reading!
Global Digital Trends 2025
According to research by our colleagues from the administration directors email lists Interium agency, in 2025 the market and consumers will be influenced by new (and not so new) trends.
Artificial intelligence will continue to gain momentum. About 55% of companies have already implemented AI in business processes, and by 2030 the market volume may grow to $1.81 trillion!
Authenticity, transparency and sustainability. Generation Z and millennials are 27% more likely to buy products from brands that care about social and environmental issues.
UX Innovation and Personalization: Personalizing user practice active listening experience leads to a 10-15% increase in revenue.
New content formats and social networks. 86% of companies used video in their marketing strategies, 93% of them noted an increase in conversions and sales. And 73.8% of users search for information about brands through social platforms.
Thoughtful Marketing Strategies: 90% of top marketers have a clear turkey data growth and branding strategy. They are also better at managing metrics, both short-term and long-term (84% vs. 57%).
Trends that will soon emerge from the shadows
More and more people live alone. According to Rosstat, there are 20% more such people in Russia, which is 42% of all families – 27.6 million.
Singles make decisions based on their interests and often make impulsive purchases to get new emotions. That is why marketplaces are especially popular among such an audience.
Living on your own can be expensive, especially in big cities. This could lead to new services like co-living or co-working spaces.
Such people often change their preferences. This may lead to the emergence of new entertainment platforms.
Another trend that will gain momentum in 2025 is concern for mental health: as life expectancy increases, people want to stay sane into old age.
Hence , the importance of taking care of cognitive health will increase .
And if you introduce an element of such concern for the audience and consumers into your development and promotion strategy, you can stand out from your competitors.