Among the most significant SMM trends, it is impossible not to highlight:
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- short videos. The best way to compete for attention is to make short videos. According to the study “The Future 100: 2024”, 400 million terabytes of information are created every day in the world, and 90% of the world’s data was created in the last two years.
- memes in SMM. Generation Z or zoomers are becoming the largest consumer group in the world, so marketing now speaks their language – the language of memes.
- collaborations and joint content. Such content expands the reach of publications by exchanging audiences, this trend has been relevant for several years. Brands can cooperate with bloggers and other brands, unexpected collaborations increase reach.
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Podcasts are a content trend.
This format is gaining popularity due to its ease training directors email lists of consumption. You can do your own thing and listen to a lecture on design or nuclear physics at the same time.
More SMM trends can be found here . However, remember embrace flexibility that they should be applied based on business objectives and preliminary analysis of your target audience: this will increase your chances of success.
Data storytelling as the best way to present information
73% of PR specialists offer pitches that are too “advertising”, and 57% of newsmakers do not use figures and facts. Such data was obtained by the Kabarga and Pressfeed agencies as part keep communication effective of a survey of media representatives.
The most common mistakes made by PR people, as seen by journalists:
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One way to improve the situation is through data storytelling, which turkey data combines analytics, visualization, and storytelling .
It is used to solve various problems – from presenting a new project to investors to strengthening connections with the audience.
All major foreign publications have data editorial boards, for example, the New York Times, Financial Times, Washington Post. In Russia, data storytelling is being developed by Tinkoff Magazine, RBC, TASS, RIA.
For example, TASS tells how Russians’ tourist preferences have changed over the past 10 years:
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And Aviasales shows concern for the psychological health of potential buyers.