You may have heard of internal marketing, or as it is also, internal marketing. Characterized as an institutional marketing strategy, it aims to create a good work environment, improving the company’s image among its employees and thus bringing benefits such as more motivated teams and reduced turnover.
Endomarketing is different from internal communication, as it works through strategies and actions aimed at results, being much more than the transmission of information.
And despite the name “internal marketing”, it acts far beyond marketing actions and needs to be with the company’s HR, as the direct contact between this sector and employees is what makes it possible to determine objectives and design strategies that are, in fact, capable of providing the solutions that the business needs.
Why invest in internal marketing in my company?
With marketing and HR working together to europe cell phone number list employees and ensure overall well-being within the company, many benefits are achieved that can even make the business stand out in the market among its competitors and make it shine in the eyes of customers.
Firstly, motivated workers produce more and better, adopt more proactive attitudes, provide better results and perform their tasks with greater quality, in addition to being more protected against mental health imbalances.
Another important factor is that satisfied workers reduce turnover, which automatically brings savings, with fewer tax burdens linked to employee dismissals and the lack of need to train new people for roles.
Put internal marketing into practice!
The best part is that internal marketing can be the 10 keys to protecting your business to companies of any size and segment. See how many of these actions fit perfectly into your business:
- FOR MORE EFFECTIVE ENDOMARKETING, IMPROVE INTERNAL COMMUNICATION.
Go beyond emails and bulletin boards. Creating environments and/or resources for employees to is also essential.
ASK EMPLOYEES TO PARTICIPATE IN RECOMMENDING VACANCIES.
Finding good professionals is usa b2b list a challenge. By having references from another professional on the team, you show that their opinion is important to the company and you have a greater chance of making an assertive hire, since people will not recommend someone they do not trust to do a job.