How to grow your construction business is a question that many business owners and marketing executives are looking for answers to. The construction industry relies heavily on word-of-mouth advertising, so it has been slow to adopt digital marketing initiatives such as creating and maintaining a website presence .
Today, word of mouth advertising is mostly done online, which means that if you are not on review sites that are willing to accept praise and testimonials from your clients that help potential clients feel confident in hiring you, you will be missing out on opportunities and struggling for potential clients to find you.
The answer to the question of how to grow a construction business lies in modern digital marketing, but most of these initiatives are organic and therefore priceless.
How to Grow Your Construction Business with Digital Marketing
Digital marketing offers tools that allow potential customers to find you, read what others are saying about working with your construction business, and contact you immediately to learn more about your pricing, availability, and more.
Here are 10 surefire ways to grow your construction business with digital marketing.
1. Start with a niche offer
Profitability often depends on focusing on the core service offering for a construction business. But the same goes for marketing. Different construction services are likely to have different audiences, and it is difficult to focus and target advertising to an audience if you do not have a cohesive focus.
While you may have additional services that you provide if a client asks for them, that doesn’t mean you should advertise those areas of your business the same way you do your core services.
2. Know and target your audience carefully
Now that you have a niche service offering, country email list you are ready to pinpoint who your target audience is. Ask yourself the following questions about your audience.
- What are they looking for?
- What problems are they trying to solve?
- What aspects of the project make your business an ideal partner to implement it?
- What projects have you completed in the past that you can highlight to build trust with potential clients?
- What kind of customer testimonials are best suited to highlight your services?
When thinking about your target audience, spend less time on demographic information and more time on their needs, interests, and pain points.
Demographic information won’t help you azerbaijan business directory understand why a customer is using your services. Your goal is to get into the consumer’s mind and make them say “I need this” when they read about your business.
To help you get started with this exercise, check out HubSpot’s buyer persona template .
3. Create a dynamic and optimized website
Gone are the days of creating a Facebook page and letting it serve as your online presence. The About section simply doesn’t have enough space to showcase your marketing differences and directly address your target audience and their needs.
Today’s market demands a construction website. lead nurturing programs But before you use a free WordPress template designed for construction businesses, understand that these templates often have poor structure and excess CSS, JavaScript, and HTML that slow them down. Slow sites hinder SEO efforts and can cause your visitors to leave before they even read your site’s title.
To attract new customers, you need to do the following with your website:
- Work with a website designer and developer to create a custom site designed with speed and SEO in mind.
- Write great content for your website that focuses on your customer and their needs first and then sprinkle it with the necessary keywords to win in SEO.
- Make sure your site has the right calls to action that make it easy for customers to understand what they should do next or how to contact you.
- Your website should have enough copy to give consumers confidence that you are a legitimate business and give them a chance to see what you have to offer.
- Keep your site updated with the latest projects and blog posts to keep it looking fresh, which helps SEO and tells your customers that you are active and in business.